For over 20 years, organizations have been exalting inclusion in mission statements and rolling out inclusion initiatives— yet they’ve rarely put the focus on how we behave.
Behaviors determine culture because culture lives in the details of how we do things.
Still, many companies imagine that simply using the right words will brand them as an inclusive place to work— freeing them from having to do the heavy lifting of actually practicing inclusion.
Lately I’ve observed a related issue rooted in this inattention to the outsized role behavior plays in building organizational culture: companies routinely conflate inclusion with diversity. But before exploring why these two distinct concepts are routinely commingled, some background:
In 1995 I wrote Building A Web of Inclusion, the first book to actually use the word inclusion in a business context.
I settled upon the image of a web because, at the time, networked architectures were reconfiguring work as we now know it. Webs are by definition non-hierarchical but also organic and fluid— far more inclusive and dynamic than ‘flat’ organizations (the buzzword at the time).
More importantly, a web is not only a structure; it is a way of operating. A defining feature of webs is that they depend upon and reward the practice of inclusive behaviors and habits.
The good news is, the notion of inclusion has now largely been incorporated by most organizations. Nearly thirty years after publication of Building a Web of Inclusion, I still get invited to speak on the subject. The sponsoring initiatives are almost always part of a diversity and inclusion effort.
I had no thought of inclusion being yoked to diversity when Building a Web of Inclusion was published, of course. But in the decades since, the words diversity and inclusion have become reflexively joined, so we now routinely speak of D&I– more recently inserting Equity to create DEI.
On the one hand, the pairing of D&I makes sense, given that individuals who have been underrepresented are more likely to feel excluded and to struggle to attract support and recognition. D&I initiatives rightly seek to rectify this situation.
On the other hand, instead of permeating organizational culture and helping to effect profound and lasting change, inclusion has gotten siloed.
It is viewed primarily as a tool for engaging women and others outside the dominant leadership group, rather than as a skill that needs to be practiced by all leaders and at every level.
The forced linking of these two concepts also betrays how they are often misunderstood.
For example, I frequently hear leaders describe diversity as their “goal.” But this makes little sense. Diversity is not an aspiration, it is reality. It defines the nature of the talent pool from which organizations large and small must draw.
Inclusion, by contrast, is the only sustainably useful method for leading people who have historically stood outside the mainstream.
So, whereas diversity describes the nature of the situation, inclusion describes the means by which the situation can most effectively be managed and led.
This distinction is an important one if we want to leverage each concept to its full extent and make inclusion a daily workplace practice through specific behaviors.
I’ll be exploring more about how behaviors— what we do— determine workplace culture next week.
My forthcoming book, Rising Togethera, is available for pre-order at and save 47% discount off the list price (click the image below). If you order early you will receive a free invitation to attend a 90-minute Zoom workshop with me on April 11th, 2023.
Thank you Theresa! I'm grateful for your support. I will also alert the publisher to your experience with the link.
Sally - thank you for putting into words something that I have been uneasy about for a couple of years now. I am looking forward to your next post. On another note, when I click to pre-order your new book (I am so excited to read it) - it looks like the link takes me over to a list price of the book vs. a discounted price on Amazon. Just wanted to give you a heads up.